Creating a successful event or expo often comes down to the vendors you book. Offering guests exciting new products, ideas, and experiences is part of the fun, but also part of what makes an event a financial success. Every vendor you book is an investment in that success, so booking the right ones matter!
Here are a few things to consider in exhibition stall booking in India – and how to get the best possible fit for your event:
Understand Your Exhibition Goals
What is your event about? This is a simple question that is often vastly overlooked by those putting on larger events. Reaching out to every local vendor available might sound like a good idea, but start with those in the specific niche or area your guests are interested in. For a bridal expo, for instance, you might want to focus more on formal fashion, cake, and decorations than on vendors offering less relevant goods and services.
Research Available Vendors
Next, survey the vendors in your area or those willing to travel. Remember, long-distance travel can incur additional costs on your part if the vendor must go well out of their way, so start with those closest to your venue.
Compare What You Want with What is Offered
Once you have taken note of what vendors are available for the dates you plan to run your event, compare their offerings against what you are looking for. Every event has a limit of vendors they can invite, so this comparison can help you narrow down your invite list and focus your offerings to provide guests with ample value.
Some things to consider when comparing available vendors’ offerings with what you are hoping to find include:
- Budget.
- Compatibility with your venue.
- Level of personalization.
- Flexibility, and more.
The vendors you choose should ultimately add to – rather than distract from – the focus of your event. Always be firm on your expectations while being open to negotiation, so you can create the best possible experience for visitors.
